{"id":1903,"date":"2019-04-16T12:00:03","date_gmt":"2019-04-16T19:00:03","guid":{"rendered":"https:\/\/vanwinefest.ca\/tradedays\/?page_id=1903"},"modified":"2019-07-30T12:37:00","modified_gmt":"2019-07-30T19:37:00","slug":"lessons-from-california","status":"publish","type":"page","link":"https:\/\/vanwinefest.ca\/tradedays\/lessons-from-california\/","title":{"rendered":"Lessons From California"},"content":{"rendered":"

Wednesday, February 27, 12-1:30 p.m.
\nBy Karen Wright, Savvy Company<\/a><\/p>\n

Keynote Speaker: Jon Bonn\u00e9<\/strong><\/p>\n

Top Highlight:<\/strong> Being inspired by the stories of the \u201cNew California Winemakers\u201d visionaries: Duncan Meyers, Nathan Roberts, Paul Draper, and Josh Jensen.<\/p>\n

Best Quote:<\/strong> \u201cSome wine regions struggle to evolve due the ‘Sin of Proximity'” – Jon Bonn\u00e9<\/p>\n

Lessons Learned:<\/strong>
\n\u2022 It\u2019s very difficult to have a frank discussion and insightful perspective regarding a wine region when one is IN that region and bursting with local pride.
\n\u2022 Canada is fortunate as our diversity of winemakers means there is more of a balance of power.
\n\u2022 Our wine industry needs to keep evolving to stay with or ahead of today\u2019s consumer.
\n\u2022 Finding your own path is key to ensure Canadian wineries differentiate themselves.<\/p>\n

Summary:<\/strong>
\nOver a delicious buffet lunch, celebrated wine writer and author of \u201cThe New California Wine\u201d, Jon Bonn\u00e9 shared his thoughts and insights on the lessons that Canada can glean from California\u2019s experience and transformation. If you hadn\u2019t heard before now, a new generation of winemakers has emerged in California; people like Nathan Roberts, Duncan Meyers who forged their own path, much like Paul Draper and Josh Jensen did before them. The \u201cNew California Winemakers\u201d didn\u2019t follow the popular style trends prominent in California at the time, but instead focused on the wine they wanted to make; their own reinterpretation of the past. Happily, or perhaps luckily, these small producers were at the forefront, leading a sea change to a fresh new style of California wines… and they were just ahead of the new consumer.<\/p>\n

\u2022 Lesson #1. The \u201cSin of Proximity\u201d. It\u2019s easy to lose sight of the big picture when you are in the middle of it. Both critics and winemakers are at risk of developing \u201cCellar Palate\u201d. In California, this \u201csin\u201d resulted the wine industry becoming static, producing the same overripe, fruity style of wine with chart topping alcohol levels, year after year\u2026 even as consumer tastes were changing.
\n\u2022 Lesson #2. How quickly things change. People today embrace what\u2019s new, good and cool\u2026almost immediately. The industry needs to be better attuned to rapid change.
\n\u2022 Lesson #3. Never place all your bets on the obvious. Chardonnay started as a fringe variety, but now there is over 100,000 acres planted in California. Jon challenged our winemakers asking: \u201cDo you want to be the 281st winery selling chardonnay? If you do, how will you differentiate yourself?\u201d
\n\u2022 Lesson #4. Innovation is quick. Pioneering is a longer haul. Success can come quickly but developing a sustainable path is harder. The legendary Paul Draper of Ridge Vineyards couldn\u2019t get one of his wine reviewed by Robert Parker for years\u2026 but he persevered and became a legend.
\nJon left us with this thought. \u201cThe path to success is never the one you can (easily) predict.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Wednesday, February 27, 12-1:30 p.m. By Karen Wright, Savvy Company Keynote Speaker: Jon Bonn\u00e9 Top Highlight: Being inspired by the stories of the \u201cNew California Winemakers\u201d visionaries: Duncan Meyers, Nathan Roberts, Paul Draper, and Josh Jensen. Best Quote: \u201cSome wine regions struggle to evolve due the ‘Sin of Proximity’” – Jon Bonn\u00e9 Lessons Learned: \u2022 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nLessons From California - Trade Days Conference - Van Wine Fest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanwinefest.ca\/tradedays\/lessons-from-california\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lessons From California - Trade Days Conference - Van Wine Fest\" \/>\n<meta property=\"og:description\" content=\"Wednesday, February 27, 12-1:30 p.m. By Karen Wright, Savvy Company Keynote Speaker: Jon Bonn\u00e9 Top Highlight: Being inspired by the stories of the \u201cNew California Winemakers\u201d visionaries: Duncan Meyers, Nathan Roberts, Paul Draper, and Josh Jensen. 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