The Trade Days Pass provides badge and ticket access to the Trade Days portion of the festival. Passes are only available to those in the wine, restaurant and hospitality industries who buy, sell, serve or market wine in their business. Registration is required.

2025 Trade Days Passes will go on sale in December 2024.

The following events were included in the 2024 Trade Days Pass.

Thursday, February 29, 2024 – 4 events

9:30-11:30 a.m.
Italy Reimagined
VCC West, meeting room 109
Plenary Trade Seminar
+
11:45 a.m.-1:15 p.m.
Principals Welcome Lunch
VCC East, Meeting Room 1
+
1:30-5 p.m.
Trade Tasting with Buyers Entry (badge access)
VCC West, Ballroom C
+
7-10 p.m.
International Festival Tasting (badge access)
VCC West, Ballroom C

Friday, March 1, 2024 – 3 events

Choose one of the following three seminars

9:30-11:15 a.m.
Italy’s Lightness of Being
VCC West, meeting room 121
Seminar
or
9:30-11:15 a.m.
Napa Valley: Cabernet Takes Root
VCC West, meeting room 109
Seminar
or
9:30-11:15 a.m.
Sustainable Future of BC Wine
VCC West, meeting room 110
Seminar
+
11:15 a.m. – 1:15 p.m.
Celebrating  Excellence: 20th Annual Awards Lunch Featuring Italy
VCC East, Meeting Room 1
+
1:30-5 p.m.
Trade Tasting with Buyers Entry (badge access)
VCC West, Ballroom C

Note: Please note that a ticket is required for all the above events with the exception of the Trade Tastings and the Thursday International Festival Tasting, which is included in the pass.

The Trade Days Pass (TDP) badge will be mailed (time permitting) in early February, or can be picked up in advance or onsite. You have the option to choose how to receive the badge at the time of purchase.