Why do I have to register for Trade Days events?

All Trade Days events are restricted to those in the wine, restaurant and hospitality industries who buy, sell, serve or market wine in their business. In order to ensure that these events are only purchased by the above groups, each individual must register online, in person or by phone.

Trade tastings at 1:30pm (Buyer Entry) and 2:30pm require a nametag to access the room.

Nametags identify two types of Trade clients: Buyer or Trade

  • Buyer is defined as wine & food industry trade professional who purchases multiple cases of wine per month on behalf of his/her establishment.
  • Trade is defined as members of the hospitality and food and beverage industry.

The registration process directs the customer to the correct Trade Tasting event & captures a name/title/company so that a nametag can be provided and mailed to the customer. Trade registration for nametags will be available onsite two hours prior to the event at the venue “Trade Registration” tables if a nametag has not been received in time.

It is a courtesy for both the wine producers & the attendees to know who the principal is pouring the wine and for the wine producer to know who is tasting their wines.