The 2017 festival will be the 39th annual Vancouver International Wine Festival; the inaugural year was 1979. The board chair is Randy J. Kaardal, Q.C.; executive director is Harry Hertscheg CWE, DipWSET. The 2017 festival runs February 11-19.
The wine world comes to Vancouver for Canada’s premier wine show. The Vancouver International Wine Festival is one of the biggest and oldest wine events in the world, offering something for every level of wine drinker, collector and trade professional. This year, winery principals (winemaker, proprietor, senior executive) representing 180 wineries from 16 countries will travel to Vancouver to pour and discuss their wines at 54 events over eight days. The 2016 festival had 25,000 attendees and participants. Each year, this international festival shines the spotlight on one country or region, which has more wineries, wines and events than any other. In 2016, Italy was the star. For 2017, the Wine World Celebrates Canada.
The heart of the festival are the International Festival Tastings at the Vancouver Convention Centre, where 780+ wines are available for sampling, with an additional ~170 wines available at trade tastings. The theme country or region has a special section of the tasting room, showcasing their wineries and style. The room also features regional tasting stations, food suppliers and industry exhibitors, including media and suppliers. Included in the price of each ticket is the opportunity to shop at the onsite BC Liquor Store where all wines served at the International Festival Tastings are available for purchase.
Nearly 750 additional wines are served at special events orbiting the tasting room, including a gala dinner and auction, wine seminars, trade events, and food and wine pairing affairs at top Vancouver restaurants and hotels.
The Vancouver International Wine Festival is produced by the Vancouver International Wine Festival Society, which has three mandates: provide an informative, educational and entertaining wine experience for public and trade; be a premier marketing opportunity for the wine industry and festival partners; and raise funds for the Bard on the Beach Theatre Society.
Since inception in 1979, the festival has raised $8.7 million for the performing arts in Vancouver. Since September 2012, the charitable partner has been Bard on the Beach Theatre Society. Over the past three years, the festival has raised more than $400,000 for Bard.
Event prices range from $49 to $450. Ticket prices include wine, food (if it is a food event), gratuities, taxes and service charges. A limited number of tickets to the International Festival Tastings are available at discounted prices from early November to December 15 (or while supplies last); discounted passes also are available.
Bacchanalia Gala Dinner + Auction
Bacchanalia Gala Dinner + Auction is the centrepiece of the festival and one of the most spectacular events in the city. The auction includes unique culinary and wine experiences, excursions and extravaganzas. The dinner, which begins with a sparkling wine reception, is the ultimate in wine and food pairing, featuring five sensational courses paired with nine outstanding wines. The gala features a raffle prize of a trip for two, as well as guest gifts. The gala chair is Jana Maclagan; gala manager is Kelly Snider.
Festival week runs Monday-Sunday and features seven days of events open to the general public, including tastings, seminars, minglers and a range of wine and food events.
The Line-up Of Public Events Includes:
- A launch party featuring the theme country wines
- International Festival Tastings on Thursday, Friday and Saturday evenings and Saturday afternoon
- Wine seminars and minglers highlighting trends, wineries and wine styles
- Winery dinners on the Monday, Tuesday, Wednesday and Sunday of festival week
- Saturday lunches highlighting different wine-producing countries
- The ever-popular Vintners Brunch on Sunday, which includes a chefs’ food and wine pairing competition.
Trade Days Conference
An important component of the festival is the Trade Days Conference, presented by Sysco, which takes place from Wednesday through Friday of festival week. Fourteen wine business events are available exclusively to members of the hospitality and wine industry. Two afternoon Trade Tastings, presented by ContainerWorld, on Thursday and Friday are the focal point of the trade conference; in addition to the ~770 wines poured at the public tastings, trade enjoy ~175 additional wines of unique or special interest. The first hour in the room is reserved for Buyers Only.
The Line-up Of Trade Events Includes:
- A theme country plenary on Thursday
- Various seminars and masterclasses for buyers, servers, sommeliers and chefs
- Principals Welcome Lunch, presented by JF Hillebrand, a networking lunch for the wine industry on Thursday
- Celebrating Excellence: The Annual Awards Lunch, presented by ContainerWorld, on Friday, where the Wine Program Excellence awards, Sommelier of the Year and Spirited Industry Professional awards are presented.
The Trade Days Conference accounts for over 7,000 of the festival’s 25,000 total participants. Trade tickets are restricted to members of the hospitality or food and beverage industry only and there is a registration process to ensure industry participation.
Events take place at ~25 venues around the city. The festival is headquartered at the Vancouver Convention Centre West. The International Festival Tastings, most Trade Days Conference events and public wine seminars are held at the VCC. Other events are held at Vancouver’s top restaurants and venues.
Advance tickets to select events go on sale November 1st. Tickets to public events go on sale at the beginning of January and trade events go on sale one week later. Complete event information and ticket purchasing information is available online at www.vanwinefest.ca.
#1 Food, Wine and Hospitality Event in Canada – BizBash.com: Event Planning News, Ideas & Resources (four consecutive years)
“We wish to improve our market profile, introduce our wines to consumers and trade…. We had a 400 percent increase in BC Liquor Stores.” Marica Bonomo, Monte Del Frá, (Italy)
“A magnificent opportunity to communicate with domestic and industry clients…. Our winery has grown with this community and this festival.” John Skinner, Painted Rock Estate Winery (BC)
“This is a wine producing country and the level of knowledge is high. The media is a strong supporter and consumption is going up. Wine is surpassing beer and spirits in this market.” – Mikael Falkman, Champagne Tattinger (France)
“It’s the right demographic, it’s cosmopolitan and reminds me of San Francisco in that it is a very successful market. The festival is very well run.” – John Concannon, Concannon Vineyard (California)
“It is the best run and one of the best organized wine festivals in the world…I hold this up as a paragon of what can happen around the world.” Brian Lynn, Majella Wine (Australia)
“One of our goals is to introduce our new champagne to trade. [Vancouver is an] elitist market, premium international niche, window to Asia, great restaurants, plugged-in consumers.” Frédéric Mairesse, Champagne Baron Philippe de Rothschild (France)
“The focus on having principals at the table is very important because they know they’re getting the authentic straight goods…that’s quality in the ticket that you won’t get anywhere else.” Howard Soon, Sandhill (BC)
“It’s all about the interaction between the consumers and the producers. It’s fantastic at every night and at every booth and it’s really responsible for the wine culture in Vancouver.” – Anthony Gismondi, The Vancouver Sun, GismondiOnWine.com
“From Yaletown to Gastown, it’s all Grapetown now. Nothing else comes close in Canada and few annual wine fairs anywhere can match its magnitude or joie de vivre.” – Beppi Crosariol, The Globe and Mail
- Founded 1979
- Since 1979, the festival has raised $8.7 million for the performing arts in Vancouver. The charitable beneficiary is Bard on the Beach Shakespeare Festival.
- 180 wineries from 16 countries
- 54 events over 8 days
- 25 venues, ~50 participating restaurants and hotels
- 1700 wines
~780 (at International Festival Tastings)
~170 (additional wines at IFT trade tastings)
~750 (wines at special events)
- 25,000 participants
- 400+ volunteers
- In 2017, the Wine World Celebrates Canada
- 2017 major sponsors and partners include: BC Liquor Distribution Branch, Import Vintners & Spirits Association, The Vancouver Sun (daily newspaper), Delta Air Lines, beVancouver.com, Decanter Magazine and Vancouver Magazine. Trade Days Conference sponsors include presenting sponsor Sysco Vancouver, ContainerWorld, ITS Consulting Inc. (technology partner), JF Hillebrand and BCBusiness Magazine.
- Festivalgoers are on average 39 years old, affluent (56 percent have household incomes greater than $100,000), and spend an average of $580 per month on wining, dining and entertainment.
Festival Publications & Communications Assets
(Based on 2016 and subject to change)
- Website – ~160,000 unique visitors annually
- Promotional brochure – 12,000 printed
- Trade brochure – 3,000 printed
- E-blasts – 7,900 subscribers x ~25 blasts in 2015/16
- Tasting Program – 10,000 printed, 64 pages
- Festival app – available for iOS and Android –2440 downloads in 2016
- Social media: Twitter 11,700+ followers; Facebook 3,600+ likes; Instagram new & growing ~670 followers
- Earned media (editorial) – 71 million impressions worldwide