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To discuss sponsorships, email us.
The Vancouver International Wine Festival is Canada’s premier wine show and widely considered to be the best wine event in North America. The wine world’s winemakers and proprietors, who annually travel to Vancouver from some 15 countries to represent up to 180 international and domestic wineries, praise it as one of the best wine shows anywhere. And for the past five consecutive years, VanWineFest has been chosen the “#1 Food, Wine & Hospitality Event in Canada” by New York’s BizBash. In 2019, the festival celebrates its 41st year and, with 25,000 admissions annually, that makes it one of the oldest and biggest wine events on the planet.
Festivalgoers are on average 38 years old (26.5 percent of attendees are under 35; 47.3 percent are between 35 and 44). They are big earners (59% earn between $100,000 and $200,000+). And they have high disposable income (they spend an average of $580 per month on wining and dining and entertainment). The gender split is men 46 percent; women 54 percent.
You can reach the affluent urban professionals who attend the Vancouver International Wine Festival through a customized sponsorship that helps you maximize your brand engagement. We offer experiential marketing, premium corporate entertainment (these are hard-to-get tickets, as 98% of tickets sell out!) and extensive brand recognition. There are +/- 50 events annually, and about 10 of those are part of Canada’s biggest wine trade show, the Trade Days Conference (February 27-March 1, 2019), for wine and hospitality professionals.
Vancouver’s Bard on the Beach Shakespeare Festival has been our charitable beneficiary since 2013. In 2018, VanWineFest raised $280,000 for Bard. We’ve been pairing wine and the performing arts since the festival was created as a fundraiser for the Vancouver Playhouse Theatre Company in 1979, and continuing as such until it ceased operation in 2012. VanWineFest has raised over $9.2 million for the performing arts since 1979.
Please download the 2019 Sponsorship Backgrounder and Sponsor Quick Facts for more information. And do watch the Sponsor Video to see how several current sponsors maximize their involvement.
We like to start every conversation with, “If you could have anything you wanted as a sponsor, what would it be?” What are your sponsorship objectives, in other words? We’d love to tailor some ideas for your consideration.
To discuss partnerships for the 2019 festival (February 23 to March 3), email us. We will respond promptly.
Other Ways to Get Involved
A 10’ x 10’ display in the Tasting Room is the perfect place to showcase your product to 13,000 well-heeled festivalgoers, plus some 6,000 winery representatives and agents. The Tasting Room is the heart of the festival. It is home to six tastings over three days (February 28-March 2, 2019) – four International Festival Tastings for consumers and two Trade Tastings for wine and fine-dining restaurant professionals. To purchase a display space for $3,600, please review the Exhibitor Information PDF and/or contact operations director Trish Metcalfe.
Showcase your restaurant at Vintners Brunch. Fine-dining restaurants are invited to participate in the festival’s signature brunch for 500 foodies. See the Vintners Brunch PDF for details.
Interested in hosting a winery dinner? Many of Vancouver’s premier fine-dining establishments host dinners that showcase festival wineries; the dinner concepts are proposed by the winery’s registered BC agent. To enquire about hosting a 2019 winery dinner at your restaurant, please speak with your wine agency contacts or email Trish Metcalfe, VIWF’s Operations Director. Winery dinner proposals are accepted until July 31.
Winery applications for the 2019 festival are now closed; applications for the 2020 festival open May 1-31, 2019. Please visit the Winery Applications page for more information.