FESTIVAL OVERVIEW

The 2019 festival will be the 41st annual Vancouver International Wine Festival; the inaugural year was 1979. The board chair is Mark Hicken; executive director is Harry Hertscheg CWE, DipWSET. The 2019 festival runs February 23-March 3.

The wine world comes to Vancouver for Canada’s premier wine show. The Vancouver International Wine Festival is one of the biggest and oldest wine events in the world, offering something for every level of wine drinker, collector and trade professional. In 2018, winery principals (winemaker, proprietor, senior executive) representing 173 wineries from 15 countries travelled to Vancouver to pour and discuss their wines at 51 events over eight days. The 2018 festival had ~25,000 attendees and participants. Each year, this international festival shines the spotlight on one country or region, which has more wineries, wines and events than any other. In 2018, the festival showcased wines from Spain and Portugal; in 2019 the focus will be on California.

The heart of the festival is the International Festival Tastings at the Vancouver Convention Centre, where ~750 wines are available for sampling, with an additional ~160 wines available at trade tastings. The theme country or region has a special section of the tasting room, showcasing their wineries and style. The room also features regional tasting stations, food suppliers and industry exhibitors, including media and suppliers. Included in the price of each ticket is the opportunity to shop at the onsite BC Liquor Store where all wines served at the International Festival Tastings are available for purchase.

Nearly 550 additional wines are served at special events orbiting the tasting room, including a gala dinner and auction, wine seminars, trade events, and food and wine pairing affairs at top Vancouver restaurants and hotels.

The Vancouver International Wine Festival is produced by the Vancouver International Wine Festival Society, which has three mandates: provide an informative, educational and entertaining wine experience for public and trade; be a premier marketing opportunity for the wine industry and festival partners; and raise funds for the Bard on the Beach Theatre Society.

Since 1979, the festival has raised $9.2 million for the performing arts in Vancouver. Since September 2012, the charitable partner has been Bard on the Beach Theatre Society. Over the past six years, the festival has raised nearly $1.2 million for Bard.

Event prices range from $49 to $450. Ticket prices include wine, food (if it is a food event), gratuities, taxes and service charges. A limited number of tickets to the International Festival Tastings are available at discounted prices from November 1 to December 15 (or while supplies last); discounted passes also are available.

Bacchanalia Gala Dinner + Auction is the centrepiece of the festival and one of the most spectacular events in the city. The auction includes unique culinary and wine experiences, excursions and extravaganzas. The dinner, which begins with a sparkling wine reception, is the ultimate in wine and food pairing, featuring five sensational courses paired with nine outstanding wines. The gala features a raffle prize from Delta Air Lines of an international business-class trip for two, as well as guest gifts. The gala chair is Stephanie Hungerford; gala manager is Kelly Snider.

Festival week runs Monday-Sunday and features seven days of events open to the general public, including tastings, seminars, minglers and a range of wine and food events.

The Line-up Of Public Events Includes:

  • A launch party featuring wines from the theme country
  • International Festival Tastings on Thursday, Friday and Saturday evenings and Saturday afternoon
  • Wine seminars and minglers highlighting trends, wineries and wine styles
  • Winery dinners on the Monday, Tuesday, Wednesday and Sunday of festival week
  • Saturday lunches highlighting different wine-producing countries
  • The ever-popular Vintners Brunch on Sunday, which includes a food & wine pairing competition with local chefs.

An important component of the festival is the Trade Days Conference, which takes place from Wednesday through Friday of festival week. Twelve wine business events are available exclusively to members of the hospitality and wine industry. Two afternoon Trade Tastings, presented by ContainerWorld, on Thursday and Friday are the focal point of the trade conference; in addition to the ~750 wines poured at the public tastings, trade enjoy ~160 additional wines of unique or special interest. The first hour in the room is reserved for Buyers Only.

The Line-up Of Trade Events Includes:

  • A theme country plenary on Thursday
  • Various seminars and masterclasses for buyers, servers, sommeliers and chefs
  • Principals Welcome Lunch, presented by JF Hillebrand, a networking lunch for the wine industry on Thursday
  • Celebrating Excellence: The Annual Awards Lunch, presented by ContainerWorld, on Friday, where the Wine Program Excellence awards, Sommelier of the Year and Spirited Industry Professional awards are presented.

The Trade Days Conference accounts for over 7,000 of the festival’s 25,000 total participants. Trade tickets are restricted to members of the hospitality or food and beverage industry only and there is a registration process to ensure industry participation.

Events take place at ~25 venues around the city. The festival is headquartered at the Vancouver Convention Centre West. The International Festival Tastings, most Trade Days Conference events and public wine seminars are held at the VCC. Other events are held at Vancouver’s top restaurants and venues.

A limited supply of advance rate tickets to selected Tasting Room events go on sale November 1; once the advance supply runs out, tickets are available at regular rates. Tickets to all public events go on sale January 9, 2019 and trade events go on sale two weeks later. Complete event information and ticket purchasing information is available online at www.vanwinefest.ca.

#1 Food, Wine and Hospitality Event in Canada – BizBash.com: Event Planning News, Ideas & Resources (five consecutive years)

“We wish to improve our market profile, introduce our wines to consumers and trade…. We had a 400 percent increase in BC Liquor Stores.” Marica Bonomo, Monte Del Frá, (Italy)

“A magnificent opportunity to communicate with domestic and industry clients…. Our winery has grown with this community and this festival.” John Skinner, Painted Rock Estate Winery (BC)

“This is a wine producing country and the level of knowledge is high. The media is a strong supporter and consumption is going up. Wine is surpassing beer and spirits in this market.” – Mikael Falkman, Champagne Tattinger (France)

“It’s the right demographic, it’s cosmopolitan and reminds me of San Francisco in that it is a very successful market. The festival is very well run.” – John Concannon, Concannon Vineyard (California)

“It is the best run and one of the best organized wine festivals in the world…I hold this up as a paragon of what can happen around the world.” Brian Lynn, Majella Wine (Australia)

“One of our goals is to introduce our new champagne to trade. [Vancouver is an] elitist market, premium international niche, window to Asia, great restaurants, plugged-in consumers.” Frédéric Mairesse, Champagne Baron Philippe de Rothschild (France)

“The focus on having principals at the table is very important because they know they’re getting the authentic straight goods…that’s quality in the ticket that you won’t get anywhere else.” Howard Soon, Sandhill (BC)

“It’s all about the interaction between the consumers and the producers. It’s fantastic at every night and at every booth and it’s really responsible for the wine culture in Vancouver.” – Anthony Gismondi, The Vancouver Sun, GismondiOnWine.com

“From Yaletown to Gastown, it’s all Grapetown now. Nothing else comes close in Canada and few annual wine fairs anywhere can match its magnitude or joie de vivre.” – Beppi Crosariol, The Globe and Mail

  • Founded 1979
  • Since 1979, the festival has raised $9.2 million for the performing arts in Vancouver. The charitable beneficiary is Bard on the Beach Shakespeare Festival.
  • 173 wineries from 15 countries in 2018
  • 51 events over 8 days
  • 24 venues, ~55 participating restaurants, caterers, suppliers
  • ~1450 wines
    ~750 (at International Festival Tastings)
    ~160 (additional wines at Trade Tastings)
    ~540 (wines at special events)
  • 25,000 participants
  • 400+ volunteers
  • In 2018, the festival showcased wines from Spain and Portugal
  • 2018 major sponsors and partners included: BC Liquor Distribution Branch, BC Liquor Stores, Import Vintners & Spirits Association, The Vancouver Sun (daily newspaper), Delta Air Lines, StayVancouverHotels.com, Decanter Magazine and Vancouver Magazine. Trade Days Conference sponsors include ContainerWorld, ITS Consulting Inc. (technology partner), JF Hillebrand and BCBusiness Magazine.
  • Festivalgoers are on average 39 years old, affluent (56 percent have household incomes greater than $100,000), and spend an average of $580 per month on wining, dining and entertainment.

(Based on 2018 and subject to change)

  • Website – ~120,500 sessions annually
  • Promotional brochure – 12,000 printed
  • Trade brochure – 2,500 printed
  • E-blasts – 9,000 subscribers x ~25 blasts in 2017/18
  • Tasting Program – 8,000 printed, 64 pages
  • Festival app – available for iOS and Android –1,800 installations
  • Social media: Twitter ~12,500 followers; Facebook ~4,850 likes; Instagram ~1,900 followers
  • Earned media (editorial) – 84.6 million impressions worldwide