
Trade25: Engaging Future Wine Consumers
This event is also available as part of the 3-Day Trade Days Pass.
Last year, California’s Wine Institute recognized that in the face of growing head winds, the global wine category needed a new narrative to engage our future consumer. In this session, learn how a team of bold thinkers from outside the wine category uncovered key insights into the “zillenial” wine consumer, which drove the development of an innovative new communications strategy for the global wine community.
Please note: There is no wine in this seminar.
Panelists Include:
Honore Comfort, Vice-President, International Marketing, Wine Institute
Mark Barden, Strategy Director/Partner, eatbigfish
Christian Miller, Research Director, Wine Market Council
Evan Goldstein, Master Sommelier
Elaine Chukan Brown, Global Wine Educator