Trade25: Engaging Future Wine Consumers

Individual Trade Days tickets go on sale Wednesday, January 22 at 9:30 a.m.

This event is currently available as part of the 3-Day Trade Days Pass.

Last year, California’s Wine Institute recognized that in the face of growing head winds, the global wine category needed a new narrative to engage our future consumer. In this session, learn how a team of bold thinkers from outside the wine category uncovered key insights into the “zillenial” wine consumer, which drove the development of an innovative new communications strategy for the global wine community.

Please note: There is no wine in this seminar.

Moderator: Honore Comfort
Panelists: Mark Barden, Christian Miller, Evan Goldstein MS, Elaine Chukan Brown

Sponsored by