Trade25: Engaging Future Wine Consumers

Trade25: Engaging Future Wine Consumers

This event is also available as part of the 3-Day Trade Days Pass.

Last year, California’s Wine Institute recognized that in the face of growing head winds, the global wine category needed a new narrative to engage our future consumer. In this session, learn how a team of bold thinkers from outside the wine category uncovered key insights into the “zillenial” wine consumer, which drove the development of an innovative new communications strategy for the global wine community.

Please note: There is no wine in this seminar.

Panelists Include:

 

Honore Comfort, Vice-President, International Marketing, Wine Institute 

Mark Barden, Strategy Director/Partner, eatbigfish 

Christian Miller, Research Director, Wine Market Council 

Evan Goldstein, Master Sommelier 

Elaine Chukan Brown, Global Wine Educator 

 

Sponsored by 

 

Wed Feb 26, 2025
10:00 AM - 11:45 AM PST
Van. Convention Ctr W, Meeting Room 109
$35.00 CAD

Van. Convention Ctr W, Meeting Room 109

1055 Canada Pl, Vancouver