The Vancouver International Wine Festival is Canada’s premier wine show and widely considered to be the best wine event in North America. For the past four consecutive years, VanWineFest has been chosen the “#1 Food, Wine & Hospitality Event in Canada” by New York’s BizBash. With 25,000 admissions annually and at 39 years of age, VanWineFest is also one of the biggest and oldest wine events in the world. Proceeds go to Vancouver’s Bard on the Beach Shakespeare Festival; VanwWineFest contributed $235,000 to Bard in 2016. The festival has raised $8.7 million for the performing arts since 1979.
Festivalgoers are on average 38 years old (26.5 percent of attendees are under 35; 47.3 percent are between 35 and 44). They are big earners (28 percent have household incomes of $150,000 and up; 31 percent have HHI of $100,000 to $150,000; and 19 percent are at $76,000 to $100,000 HHI), and have high disposable income (they spend an average of $580 per month on wining and dining and entertainment). The gender split is men 46 percent; women 54 percent.
You can reach the affluent urban professionals who attend the Vancouver International Wine Festival through a customized sponsorship that helps you maximize your brand engagement. We offer experiential marketing, premium corporate entertainment and extensive brand recognition. Please download our sponsorship backgrounder for more information. To discuss partnerships for the 2017 festival (February 11-19, 2017), email us. We will respond promptly.
Other Ways to Get Involved
A 10’ x 10’ display in the Tasting Room is the perfect place to showcase your product to 18,000 well-heeled festivalgoers. The Tasting Room is the heart of the festival; it is home to four International Festival Tasting for consumers and two Trade Tastings over three days (February 16-18, 2017). To purchase a display space for $4,500, please review the Exhibitor Information or contact operations director Trish Metcalfe.
Showcase your restaurant at Vintners Brunch – fine-dining restaurants are invited to participate in the festival’s signature brunch for 500 foodies.
Interested in hosting a winery dinner? Many of Vancouver’s premier fine-dining establishments host dinners that showcase festival wineries; the dinner concepts are proposed by the wineries or their agents. Applications for 2017 winery dinners are now closed, but if you’re interested for 2018, please speak with your wine agency contacts or email the Operations Director. Winery dinners must be proposed by July 2018.
Winery applications for the 2017 festival are now closed and the winery lineup has been announced. Applications for the 2018 festival open May 1, 2017.